Digital Marketing AcademyPage address: http://www.mnsu.edu/continuinged/digitalmarketing.html
2018 Maverick Academy Series
Digital Marketing Academy
November 14, 2018
8:30 a.m. – 4:30 p.m.
* 8:00 a.m.-8:30 a.m. Registration & Networking *
Strategic Partnership Center
424 N. Riverfront Drive
Mankato, MN 56001
The Digital Marketing Academy is a hands-on session designed to provide business professionals in both corporate and entrepreneurial settings with an understanding of how to create and implement a digital marketing strategy designed to achieved specific goals and objectives. Attendees will clarify their brand and sales objectives, conduct a competitive analysis, identify and profile target audience(s) and create a strategic plan with specific tactics and communication channels in support of their goals and aligned with non-digital communication efforts. Digital marketing has not replaced traditional marketing, but its relatively low cost and high reach makes it a cost-effective and impactful way to reach audiences and drive them to some desired action.
(Attendees will need access to a computer/wi-fi.)
- Understand what digital marketing is and how it differs from, and is similar to, traditional marketing
- Understand the importance of strategy in digital marketing
- Conduct a competitive analysis
- Create target audience persona
- Create a digital marketing plan draf
Linda Pophal Linda is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. This, coupled with expertise in online marketing, SEO and social media, serves as a foundation for working with clients to find the most cost-effective combination of traditional and digital communication tactics to get the results they ’re looking for.
Continuing & Professional Education
Office Phone: 507-389-1094
Toll Free: 1-800-311-3142
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