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The Claro Program
In the Santa Cruz region of lowland Bolivia, diarrheal diseases are common. There is limited access to running water and as of 2004 54% of Bolivians still lacked sanitation. The Claro program was one of many health intervention programs that have been introduced in rural Bolivia to reduce the incidence of diarrheal diseases. The program provided people with water purification and sanitary containers for rural households with no running water. A marketing campaign utilized brochures, radio and television advertisements, public promotional demonstrations, and Claro T-shirts and baseball caps to encourage public acceptance of the program.
In 1996 USAID, the Centers for Disease Control, Child and Community Health, and the Bolivian National Health Ministry sponsored an evaluation of the Claro program. Field researchers from America and Bolivia, including a professor and a graduate student from Minnesota State University, worked in seven villages to assess the effectiveness of the Claro program and give suggestions for improvement.
Santa Cruz is marked with red circles on the maps.
Sources:
Center for Disease Control and Prevention
2006 Safe Water System.
Electronic document,
http://www.cdc.gov/safewater/index.htm,
accessed November 25, 2007.
Lind, Jason D.
2000 Biomedical Perspectives vs. Ethnomedical Perceptions: A Look at Health Beliefs and Behaviors
Relating to Diarrhea in Lowland Bolivia. Master's Thesis. Minnesota State University, Mankato.
Murphy, Arthur, Winifred Mitchell, Brian Riley, and 4 others.
1997 Proyecto de Agua Segura: "Claro" Ethnography, Intervention and Evaluation.
Technical Report presented to USAID/CCH, LA PAZ, and BOLIVIA.
Quick R, et al.
1997 A new strategy for waterborne disease transmission. 23rd WEDC Conference,
Durban, South Africa.
Forum for a Safer Democracy
2007 Solutions to a Lack of Water. Electronic Document.
http://english.safe-democracy.org/2007/04/10/solutions-to-a-lack-of-water/. Accessed 12/19/2007.
1997
Marketing book for the Claro
program in Bolivia.