Externally, the Integrated Marketing Team raises awareness of Minnesota State Mankato’s brand and helps define it through such channels as TV spots and billboards, as well as online and magazine ads. All of our media exposure is knit together by the University’s tagline: "Big ideas. Real-world thinking."
Internally, the team produces marketing plans to help campus clients reach their target audiences. So far the team has developed and helped execute more than 200 plans in nine years. Please call ext. 2523 to learn more about this important service, which is free of charge.
The University's brand must be coherent, consistent and compelling to succeed in a competitive marketplace. Our graphic standards ensure that it is.
If you plan to use an outside vendor for printing or branded merchandise, you must submit the online approval form to ensure that the University’s graphic standards are being met and no copyright laws are being violated.