In order to encourage healthy choices by students, the Intercollegiate Athletic Department will eliminate liquor and beer advertising from its promotions, and will discontinue sponsorship support from liquor stores and beer distributors.
“We want to send the right message to students – the message that Minnesota State Mankato endorses healthy, alcohol-free choices,” said University President Richard Davenport. “Maverick athletic events are a major part of Mankato’s entertainment scene. We want to reduce the ‘culture of drinking’ among young people in the community.”
Athletic Director Kevin Buisman said the policy will eliminate liquor and beer advertising from coupon books, game programs and other publicly distributed materials. Advertising by restaurants that serve liquor will promote food specials rather than drink specials, Buisman said.
“The financial impact of this decision may be significant, but we want to take a leadership role,” Buisman said. He said he hopes eliminating beer and liquor advertising and sponsorships will encourage greater participation by other local businesses.
Some of the advertising will continue through spring of 2008, because contracts for the current academic year expire July 1, Buisman said. But he said Minnesota State Mankato won’t enter into any new beer or liquor advertising or event sponsorship agreements, and won’t renew current agreements when they expire on July 1.
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