shortcut to content

News Highlights

Page address: http://www.mnsu.edu/news/read/?id=old-1212414570&paper=topstories

New name intended to reflect wider constituency for former 'MSU for Seniors'

Mankato Area Lifetime Learners

A popular local organization for lifelong learners has changed its name -- with help from Integrated Marketing -- to better reflect its areawide appeal.

2008-06-03
By Robb Murray, Free Press Staff Writer [published in The Free Press, Mankato, MN, 6/2/2008]

Photo by John Cross
Mary Ann Jensen (left) and Joyce Stier work to put together shapes
Mary Ann Jensen (left) and Joyce Stier work to put together shapes in an exercise in Pythagorean's theorem.

An already-popular organization for seniors — wait, make that lifelong learners — hopes a name change and some marketing savvy will help it reach an even bigger slice of its potential audience.

MSU for Seniors, which offers low-key, no-test courses for anyone 55 and older, has changed its name to Mankato Area Lifelong Learners.

The group hopes the new name will better reflect what it does and help eliminate some of the confusion and stereotypes that have plagued it since its inception more than a decade ago.

"We hope to get away from this idea that, when you get to be 65, you sit around and watch the traffic go by," said Joe Hogan, president of Mankato Area Lifelong Learners.

For the complete story, see the Monday, June 2, print edition of The Free Press, or sign onto the e-edition at http://www.mankatofreepress.com/

Email this article | Permanent link | Topstories news | Topstories news archives