Minnesota State University professors are preparing to share their studies with their respective fields, and this summer’s offering includes a look into how track athletes pick colleges and whether fruit flies respond to peer pressure.
They’re just a few of the 10 research grants awarded by MSU’s College of Graduate Studies & Research for $5,000 each.
Jon Lim, with the college’s sports management program, examined how Division II track and field athletes choose which college to attend.
Past research has shown the success of college athletic teams can boost merchandise and promotional profits, sponsorships, revenues from television coverage, enrollment and philanthropic giving, Lim wrote.
So as colleges seek to create winning teams it’s become important to understand why top athletes select one school over another. It would be valuable information for administrators, recruiters and coaches.
Lim got a chance to survey athletes from around the country last year when MSU hosted the NCAA Division II track and field championship. A total of 320 athletes from 72 schools agreed to participate in the survey.
Along with graduate assistant Lisa Paulson, Lim asked the athletes to rank, with one being the lowest and five the highest, a set of 11 college choice factors.
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