Minnesota State University, Mankato will develop a marketing plan to promote MSU, Mankato as a "modern university" known for providing relevant, high quality undergraduate and graduate programs throughout the region and state.
Initiate an RFP to solicit proposals for a University wide marketing plan.
Select a consultant to develop a public relations and marketing plan.
Organize discussion groups and open forums to elicit input from the University community in developing the plan.
Develop the final plan and share with campus and constituent groups.
Prepare and submit a resource need analysis and funding plan for all recommendations and goals.
The initiatives determined from the public relations and marketing plan should be reviewed by representative University groups. Groups will consist of representatives from the Administrative units responsible for public relations and marketing as well as alumni and community members as needed. Bargaining unit and student representatives will be consulted as the plan develops and is implemented.
Minnesota State University, Mankato will develop an enrollment management plan to determine the overall size of the university and the composition of the student body. These goals, in turn, will guide the established goals for the recruitment and retention of undergraduate and graduate students as well as the target populations identified as integral to the student body of a modern university.
To develop the FY04 University Enrollment Management Plan, the committee will review and evaluate existing plans for recruitment and retention. As part of their review and evaluation, the committee will make recommendations to accept an existing plan, modify an existing plan, eliminate an existing plan, adopt a new plan, and/or develop a new plan. The committee will also make recommendations to modify and/or adopt policies and procedures.
Review and evaluate MSU undergraduate and graduate student recruitment and retention plans. (Fall 2002)
Review and evaluate the enrollment management plans for target populations within the student body. (Spring 2003/Fall 2003)
Review and evaluate the recruitment and retention programs for students of color, first-generation students and low-income students, as well as other under-served populations and students who are immigrants.
Review the recruitment and retention plans for international students.
Review and evaluate recruitment and retention plans for students with high academic abilities and students with special talents.
Review and evaluate special enrollment programs such as students admitted on appeal (contract students), post secondary enrollment options students, Extended Campus and distance education students.
Review departmental plans for recruitment, retention, and graduation of undergraduate and graduate students. (Fall 2003)
Review and evaluate the university programs, services and initiatives that support the recruitment, retention, and graduation of students. This review should examine financial aid programs, scholarship programs as well as the student life program. (Fall 2003/Spring 2004)
Establish the university's long-term plan and goals for student enrollment, including the conditions and criteria to be considered in planning for growth and/or stabilization. (Spring 2004)
Communicate the plan and goals to the campus community.
Prepare and submit a resource need analysis and funding plan for all recommendations and goals.
The programs and initiatives that make up the University Enrollment Management Plan should be scrutinized by a representative university group. The review process should also acknowledge that administrators throughout the campus have been assigned responsibility for various enrollment management initiatives. Therefore, the Enrollment Management Committee (Sub Meet and Confer?) should have a representative membership like Planning and Budget (an IFO representative from each college, two MSUAASF representatives [or a MSUAASF representative from each division], two classified representatives, two students, and two to four MnSCU Administrators). Administrators with responsibility for various segments of the Enrollment Management Plan would be invited to work with the committee when appropriate sections of the plan are considered and deliberated.
Minnesota State University, Mankato will continue activities related to the development and refinement of the University's Campus Master Plan, including the integration of an outdoor recreation and athletic plan and the facilities plans developed for the Student Union and Residential Life. The Campus Master Plan will be come a living guide for all facilities activities on campus.
Generate a communication plan to get the information from the Master Planners out to campus for information and feedback.
Presentations to a broad range of university interest groups including students, staff, faculty and community.
Provide a number of forums for feedback on the Campus Master Plan that will allow all interested parties to participate in the evolution of the plan. These forum will include face to face discussions, electronic feedback opportunities and other feedback methods.
Recommend ways to synthesize the multiple plans (CSU, Residential Life, Campus Recreation and Athletics) that exist on campus into a comprehensive campus master plan.
Distill each of the plans into their key components
Synthesize each of the plans into a single document (the Campus Master Plan)
Develop a campus-wide Facilities Prioritization process.
This process will utilize the following principles:
Integrate the Campus Master Plan with the Facilities Prioritization process.
Organize a priority implementation plan from the combined Master Plan
Provide methods for the ongoing communication of the plan and how it is being followed
Communicate the plan and goals to the campus community.
Prepare and submit a resource need analysis and funding plan for all recommendations and goals.
The work on the master plan should be completed by a number of university committees and ad hoc teams. The Planning Sub Meet and Confer should be the primary committee to review and discuss these proposals. Each of these major initiatives should have an ad hoc team assigned by the president to develop the initial proposal for the Sub Meet and Confer to consider.
An ad hoc team for the communication of the master plan and the initial synthesizing of the plan should be formed.
An ad hoc team should also be formed to develop draft procedures for facility prioritization.
The development and review process should also acknowledge that administrative units throughout the campus have been assigned responsibility for various initiatives and those units would be invited to work with the committees/teams when appropriate sections of the plan are considered and deliberated.
Minnesota State University, Mankato will increase financial support from the private sector.
Increase private support for the University
Work with the University's Foundation to establish a campaign to increase the Foundation endowment to make additional scholarships available.
Establish fundraising goals to support programs that provide for the educational and cultural enrichment of the University and community.
Create an organizational structure and develop a well defined campaign to meet the University's long range funding needs.
Actively seek partnerships with business and industry leaders that will benefits our students and the citizens of the state.
Develop partnerships and additional funding sources for technology in order to minimize the cost impact on students while providing an outstanding technologically enhanced learning environment.
Encourage faculty and staff to seek sponsored research grants that support their scholarly interests and also provide educational experiences for students involved in research.
Communicate the plan and goals to the campus communityand other constituent groups.
Prepare and submit a resource need analysis and funding plan for all recommendations and goals.
The work of this priority will be shared. A group working with the University Advancement division in collaboration with the Minnesota State University, Mankato Foundation, Inc. will be responsible for Action Steps 1 through 5 as appropriate. It is expected that some community friends of the University, including College Advisory Councils, may participate in planning and discussion of these action steps. Action Step 6 will be coordinated by a representative group from the Research and Sponsored Programs office and the Undergraduate Research Conference. Additional administrative units with responsibility for various segments of the Action Steps would be invited to participate with the committees formed for this priority when appropriate.
