Social Media Posting Guidelines
Page address: http://www.mnsu.edu/social/postinguidelines.htmlWhen posting to any form of social media, be it Facebook, Twitter, LinkedIn, or anything else that comes along take these items into consideration. As a public face of the University we need to be professional and approachable with the goal of growing the community and letting members interact with each other.
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Profile picture should be on brand
- an approved logo or an appropriate photo, which can be one of your own from the Image Library that is engaging.
- The University logo is available for download at http://www.mnsu.edu/standards/logos/download.html
- The University logo can not be modified in any way, placed on a busy background, or used for unofficial social media accounts.
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Assign a person or persons to the task so there is accountability. Make it part of their daily/weekly routine.
- Post frequently. The definition of frequently is up to you, but remember to keep growing and to cultivate engagement, an active site is best.
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What to post:
- Events – where are you going to be (Will you be at a college fair? Which schools are you visiting?)
- Answers to questions that you get frequently. This may reduce phone calls with questions. (Are there volunteer opportunities? I want to learn more do I start? Who do I contact?)
- Links. Start a conversation by linking to your webpage, another web page, or a news story.
- Any item that may be of interest to your particular audience – news and events going on around campus, or students in the news, alums in the news, major donations, conferences that students or faculty are attending, etc.
- Photos and videos. Visuals stand out more than words and drive engagement.
- Fun stuff. Remember that your audiences are on social media for fun. Including the occasional fun fact, link, or random question can increase engagement.
- Encourage your fans to post pictures, links, and content that may be of interest to your entire audience.
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Check page often so that you can:
- Answer questions promptly
- Delete inappropriate or spam posts as quickly as possible
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Keep the tone professional yet casual and inject fun.
- Keep the posts up-beat as this is a recruitment and retention tool. Occasionally bad news happens and it will need to be addressed appropriately.
- Always remember your audience!