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Minnesota State University, Mankato
Minnesota State University, Mankato

Social Media Round Table

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The Social Media Round Table group meets twice a semester to discuss ideas, strategies, best-practices, and more. It's a chance to collaborate with other campus social media administrators, get ideas, and keep up with emerging trends. If you are interested in joining the Social Media Round Table, please contact Lindsey Beyer.

November 12, 2014

Topic: Analytics

Why we use social media analytics, and which numbers are most important.

View Presentation (Prezi Link)

Tweroid (free analysis of when audiences are online)

Twitter Analytics Link (you must sign into your Twitter account)

April 2, 2014

Topic: Engagement Strategy

Social media theories (curtosey of Jeff Wood, St. Cloud State University, used with permission) and ways to proactively increase engagement and connections to your audience.

[PDF] Download Social Media Theories Handout (710 KiB)

Download Presentation Summary and Links (Word document - links are also listed below for easy access)


Radio Theory (examples)

Social Media Success Stories: Blendtec - Social Media Today
Blendtec YouTube Channel
Dove Facebook page

Seniors Theory (further reading and example)

True Life: My Mom Receives More Facebook Engagement Than I Do - Social Media Today
Stephen Colbert Destroys @ColbertReport after Twitter Controversy - Entertainment Today

Narcissism Theory (further reading)

From Interrupting to Connecting - Social Media Today
From Entertaining to Collaborating - Social Media Today

Feb. 5, 2014

Topic: Hashtags

How to create, search, and use hashtags.

Download PowerPoint presentation


Dec. 4, 2013

Topic: Getting Started

How to plan for and set up a social media presence strategically.

Download PowerPoint presentation

Social Media Planning Worksheet