Sport Management (MS)

Summary

The Sport Management MS is designed to provide advanced professional preparation that develops competitive sport business leaders through a comprehensive education in both theory and its application in sports business. The program provides students a broad based, advanced educational foundation and develops skills and knowledge in the following areas as they pertain to sport: management, strategic planning, marketing, promotions, communication, legal preparation, public relations, consumer behavior, facilities, and finance. The program focuses on problem solving and emphasizes hands-on learning experiences within and outside of the classroom. The curriculum follows the guidelines set COSMA for the preparation of sport business leaders. Sport Management graduates work in nearly all types of sport including: professional sport, college athletics, high school activities, national sport governing bodies, health and fitness industry, sport products and equipment, amateur sport, youth sport, and many other public, private or non-profit sport organizations. 

Catalog Year

2022-2023

Degree

Master of Science

Major Credits

30

Total Credits

30

Locations

Online

Program Requirements

Common Core

This course provides students with opportunities to develop a philosophy, values and moral reasoning skills, to explore and clarify their career goals, to sharpen critical thinking skills for analyzing ethical problems in the sport business and generating possible solutions.

Prerequisites: none

Advanced study of managing sporting events covering the policies, strategies and tactics used including planning, budgeting, organization, human resources, risk management, and operations of conducting a successful sporting event.

Prerequisites: none

This course will emphasize the management functions of planning, organizing, implementing, and controlling. Decision-making, problem-solving, communication, ethics, sport law, and leadership. Personnel management issues will also be addressed.

Prerequisites: none

Examines basic financial and managerial accounting concepts necessary to be financially literate in the business of sport. Budgeting and fundraising concepts will also be addressed. Analysis into the understanding of corporate financial workings in the sport industry will equip the student with essential management tools.

Prerequisites: none

The advanced study of legal aspects of sport with emphasis constitutional and statutory law, negligence and risk management, intellectual property, and contract law. The use of case law study and application to sport settings is utilized.

Prerequisites: none

Advanced study of the principles of marketing of or through sport including marketing analysis, development of a marketing management plan, promotion, place, price, public relations, product as applied to sport and the sport industry.

Prerequisites: none

Research/Methods Course(s)

Introduction to the concepts of descriptive and inferential statistics, applied and theoretical research, and validity and reliability methods used in the disciplines of physical education, human performance, and exercise science.

Prerequisites: none

Introductory course to the research processes involved in the fields of physical education, exercise science, and human performance. Coverage of various types of research designs and writing of the research paper is a major intent of this course.

Prerequisites: none

Restricted Electives

Choose 3 Credit(s). Consult your adviser for course availability and fit. Not all of these are offered online.

The indepth study of the planning, development, and management of sport facilities (athletics, recreation, fitness/wellness centers, physical education, etc.) utilizing and working with partners, vendors and expert resources.

Prerequisites: none

The purposes of this course are to expand students┬┐ awareness of global sport management principles and obtain firsthand experience in international sport through studying abroad. The course will address ethics, marketing, event management, finance, and challenges/issues in international sport management.

Prerequisites: none

Students will learn about Sport Tourism Theory and will apply those theoretical concepts through a hands-on experience with a Sport Tourism event. Topics that will be covered include sport tourism management, marketing, sustainability, research and issues/trends as well as the economic, social, and environmental impact of sport tourism.

Prerequisites: none

Psychological parameters that affect performance in athletic and exercise settings. Emphasis on theoretical and scholarly literature associated with exercise and sport psychology. Practical application of psychological principles in sport and exercise dimensions will also be addressed.

Prerequisites: none

Examines the institution of sport from a sociological perspective. The intent of the course is to identify and discuss ways in which societal values affect the character of spot and vise versa, and better understand the positive and negative consequences of the way sport if organized in our society.

Prerequisites: none

Examines a variety of topics related to the management of sport organizations. Topics include internship/career opportunities, social-cultural issues, ethical issues, mass communication, sport governance, economic issues, fund-raising, event/facility management, licensing, copyright issues, and labor relations.

Prerequisites: none

Capstone Course

Choose 9 credits for internship track or 3 credits for manuscript track. HP 688 may be repeated. Consult with your adviser.

This course is designed to provide a rigorous, comprehensive hands-on learning experience for students majoring in Sport Management. This more closely supervised field experience requires a rigorous time and energy commitment from students.

Prerequisites: none

Course requires completion of a manuscript submitted for publication to a peer-reviewed journal. Prerequisite: graduate student/professor consent

Prerequisites: none

Supervised field experience related to the student's academic specialization associated with the disciplines of human performance. Disciplines include the following: College Teaching, Sport Management, Public School Teaching, D/APE, Intramural-Recreational Sports Management, Elementary Physical Education, Exercise Physiology, and Sport Psychology.

Prerequisites: none

Choose 3 - 9 Credit(s). Choose 9 credits for internship track or 3 credits for manuscript track. HP 688 may be repeated. Consult with your adviser.

This course is designed to provide a rigorous, comprehensive hands-on learning experience for students majoring in Sport Management. This more closely supervised field experience requires a rigorous time and energy commitment from students.

Prerequisites: none

Course requires completion of a manuscript submitted for publication to a peer-reviewed journal. Prerequisite: graduate student/professor consent

Prerequisites: none

Supervised field experience related to the student's academic specialization associated with the disciplines of human performance. Disciplines include the following: College Teaching, Sport Management, Public School Teaching, D/APE, Intramural-Recreational Sports Management, Elementary Physical Education, Exercise Physiology, and Sport Psychology.

Prerequisites: none