## Summary

Business Analytics is the application of statistical techniques using software to gain insights on business data for the purpose of making strategic business decisions. The focus is on helping students interested in business learn the basics of predictive and prescriptive techniques, using popular business visualization software such as Tableau, and analyze data using programming languages such as R.

Catalog Year

Degree

Major Credits

Total Credits

Locations

## Program Requirements

### ECON 207 Business Statistics 4 credits

Basic statistical methods including measures of central tendency and dispersion, probability, probability distributions, sampling, problems of estimation and hypothesis testing in the case of one and two sample meaans and proportions. Chi-Square, one-way analysis of variance, simple regression and correlation analysis, and brief introduction to multiple regression analysis. Use of computer statistical packages required.

Prerequisites: MATH 112 or equivalent

Goal Areas: GE-02, GE-04

### FINA 375 Business Analytics 3 credits

Prerequisites: ECON 207, STAT 154

### MATH 112 College Algebra 4 credits

Concepts of algebra (real numbers, exponents, polynomials, rational expressions), equations and inequalities, functions and graphs, polynomial and rational functions, exponential and logarithmic functions, systems of equations and inequalities, matrices and determinants, conic sections, sequences and series, probability, and binomial theorem.

Prerequisites: Satisfy Placement Table in this section, or MATH 098 with grade of P.

Goal Areas: GE-04

### Major Restricted Electives

Choose 6 Credit(s).

### ECON 463 Applied Econometrics of Financial Markets 3 credits

This course is designed to cover basic tools in time series analysis and to equip students with quantitative skills to analyze the financial market.Fall

Prerequisites: ECON 207

### MRKT 324 Marketing Research & Analysis 3 credits

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: MRKT 210, STAT 154 or ECON 207

## 4-Year Plan

The 4-Year Plan is a model for completing your degree in a timely manner. Your individual 4-Year plan may change based on a number of variables including transfer courses and the semester/year you start your major. Carefully work with your academic advisors to devise your own unique plan.

Fall - 4 Credits

### Elective Course in Major * 4 credits

Spring - 6 Credits

### FINA 375 Business Analytics 3 credits

Prerequisites: ECON 207, STAT 154

Fall - 6 Credits

### FINA 475 Business Analytics II 3 credits

This course introduces concepts and skills in unsupervised data mining, prescriptive analytics, and an introduction to unstructured data analytics (text). Students will learn basic coding in R, Python, database management using SQL, and visualization with Tableau.

Prerequisites: FINA 375