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Minnesota State University, Mankato
Minnesota State University, Mankato

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Integrated Marketing Process

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Let us help you develop a comprehensive marketing plan

The University Marketing and Communications (fna Integrated Marketing) team is available to any campus clients who are interested in developing a marketing plan that helps them reach their target audiences and achieve their desired effect. The process, which does not cost anything, is simple:

  1. Initial Meeting: Clients meet with the Integrated Marketing team and provide answers to a list of questions, including an analysis of strengths, weaknesses, opportunities and threats (SWOT).

  2. Team Meeting: The Integrated Marketing team meets as a group to discuss the plan and come up with a structure that integrates all channels.

  3. Presentation Meeting: The team meets with the client to present the plan. At this point, the plan is still a draft; it can be changed at any time.

  4. Follow-up Meeting: Once the client is ready to move ahead with the plan, we schedule a follow up meeting to start implementing the various pieces of the plan.

  5. Ongoing Relationships: We are always happy to maintain relationships with clients and offer advice and assistance whenever we are able.