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Minnesota State University, Mankato
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KMSU Holding 10th 24-hour Pledge Drive

"Shuffle Function" on air for 24 hours.

Amanda Dyslin, Mankato Free Press, 4-25-2012

Shelley Pierce, co-host of KMSU Radio’s “Shuffle Function,” says most people in inde­pendent radio probably hate doing pledge drives.

“It’s a lot of work, but at the same time, I believe so much in what KMSU repre­sents,” Pierce said. “It’s just because it’s a radio sta­tion where people can play what they want to play. It’s so diverse.”

For the past 10 years, Pierce and her co-host Tim Lind have held the “ Shuffle Function 24 Hour Pledge Drive A-Go-Go” to kick off the annual spring pledge drive for the station. The two stay on the air for 24 hours, hosting a variety of special programming and wacky activities to keep the pledges coming in. This year’s 24-hour event kicks off 6 p.m. Thursday and ends 6 p.m. Friday.

This year they have their work cut out for them. The station’s goal is to raise $30,000, beginning today through May 6. And unlike many stations, Pierce said, if the goal isn’t reached by the end of the drive, they don’t continue until it does.

And even though Pierce recalls a year when she and Lind met the station’s goal during the 24-hour portion, alone, she recognizes that $30,000 is a big goal.

“I hope we can do it,” she said. “It’s huge. But we will definitely pound away at it.” To thank the station’s loyal fans for supporting the station year after year, they are hosting a first- ever “Radio Tailgating” party in the back parking lot of the Alumni Foundations building at Minnesota State University from 2-5 p.m. Friday. St. Peter Food Co- op and Deli will cater, and free hotdogs will be served.

Also new this year, the station will host a live karaoke event 1-4 p.m. Friday.

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