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Minnesota State University, Mankato
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Disney Business Tips

Seminar coming to campus Sept. 24.

Tim Krohn, Mankato Free Press, 8-27-2012

MANKATO — Disney is known for magic. It’s also known as having one of the most successful business plans that’s made it a top corporation for decades.

In 2010, Fortune maga­zine recognized Disney as the world’s most admired company for quality.

The Disney secrets will be available to Mankato area business people Sept. 24 at Minnesota State University, Mankato.

“They’re a big-time pro­gram. We’re excited to bring them to the Mankato community instead of peo­ple having to go to Florida for it,” said Jean Clarke, coordinator of Continuing & Professional Education at Minnesota State Mankato.

Disney’s Approach to Quality Service is a one- day seminar that will be at the Centennial Student Union on Sept. 24.

“We chose quality service as the topic because ulti­mately anybody who has a job works with some sort of customer,” Clarke said. “If you have quality service your customers are happier.” Disney will demonstrate how anticipating and react­ing to customers’ needs, wants, and emotions is an integral aspect of delivering quality service and achiev­ing business results.

“Delivering great service is critical for companies looking to survive and pros­per,” said Jeff James, vice president for Disney Institute. “ This program is a rare opportunity to go inside the Disney organiza­tion and learn innovative, easy-to-implement best practices that can give them the competitive edge.”

Participants will learn how to exceed customer expectations using a well­defined service infrastruc­ture, ongoing research and service standards.

“In an era where every­one is competing for busi­ness and market share, excellent customer service isn’t a luxury, it’s a necessi­ty,” James said. “This pro­gram is made for organiza­tions large and small.”

The Disney Institute has­n’t visited Minnesota in a decade and Disney usually holds the seminars in major cities in the U.S. and world­wide. They also offer the programs at their Disney properties.

Program registration is $349 per person (early bird rate) through Sept. 5; $449 per person from Sept. 6-20; and $499 per person from Sept. 21-24.

The entire version of this story can be read in a print copy of the Mankato Free Press. Call the Mankato Free Press at 625-4451 or (800) 657-4662 to find out how to purchase a print copy. The Free Press also prints select stories online at

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