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Working on Super Bowl Boulevard
Marketing student Jessica Gumbert spends week in New York City.
Amanda Dyslin, Mankato Free Press, 2-2-2014
This afternoon, Minnesota State University, Mankato student Jessica Gumbert (pictured at right) will be watching the Super Bowl at a viewing party just like millions of other people.
But unlike most of those other folks, Gumbert will be watching from New York City after having worked on “Super Bowl Boulevard” leading up to the big game at MetLife Stadium in East Rutherford, N.J., where the Seattle Seahawks will play the Denver Broncos.
“It’s going to be an incredibly amazing experience,” said Gumbert, a marketing and human resources student, before leaving town for the event.
Gumbert, a junior from Eau Claire, Wis., is president of the Marketing Club on campus, which took a trip to Chicago in the spring and toured the company Marketing Werks. She learned about the NFL promotions the company does, and Gumbert was interested enough to do some digging online until she found out how to apply.
Gumbert was thrilled to learn she’d been hired as a brand ambassador for Verizon Wireless. She worked outside the Metrodome during last season’s home games and helped set up a “fan experience.” Gumbert and others handed out keepsakes with Vikings logos, and she did some marketing for Verizon products.
Gumbert is a huge football fan, she said, which made the experience a lot of fun. But she was careful not to point out to the Vikings “Fan Zone” crowd that she loves the Packers.
“The Metrodome was a little dicey,” she said with a laugh. “I hid (my Packers garb) under my uniform.”
A couple of weeks ago Gumbert was on a study trip to New York when she got a call from Marketing Werks asking her to work at a fan event on “Super Bowl Boulevard” to market Verizon products again. She remembers the irony of the situation, getting a thrilling phone call while she was touring the 9/11 Memorial.
“It was kind of embarrassing,” she said. “At the 9/11 Memorial, I was like jumping up and down.”
In addition to Gumbert’s wage for a week of work in New York, her airfare, meals and hotel stay in Times Square are being paid for by Marketing Werks.
She said she’s excited to be gaining such valuable marketing experience before even graduating college.
“This is right up my alley. It’s definitely a foot in the door,” she said.
Tonight at the Super Bowl viewing party, Gumbert said she’ll be rooting for the Seahawks. Then Monday, she’ll be returning to Mankato to resume her busy schedule at Minnesota State Mankato.
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