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Minnesota State University, Mankato

Minnesota State University, Mankato

Publications & Photographs

Page address: https://www.mnsu.edu/standards/publications/

Exemplary Publications

As you read these standards, you may wish to refer to some sample publications, including a viewbook, brochure, poster, flyer, job posting and newsletter.

If you would like to produce any of these or other types of publications, please contact the Graphics Team (graphics@mnsu.edu) in Printing & Photocopying Services at 507-389-1181. The team can design and produce publications for you or support you in your own production.

Graphic Design Services

Graphic artists are available to design materials for all members of the University community through Printing and Photocopy Services. They are able to guarantee adherence to the Graphic Standards of any pieces they create. Their professional services are billed at a rate of $50/hour.

Contact the Graphics Team (graphics@mnsu.edu) in Printing & Photocopying Services at 507-389-1181. The team can design and produce publications for you or support you in your own production.

Covers, Front Pages and Posters

If your publication is being printed in color, the cover, front page or poster should preferably contain both the University's purple and gold, but must at least contain our purple.

The University's full logo should appear somewhere on the cover, front page or poster, but if space does not permit, then use the University's full name.

If only the University's full name is used, it should appear somewhere on the
Cover, Front Page and Poster, in addition to citing the name as part of the required statements (see below).

If only the University's name is used on the cover of a publication with more than one side or page, the full University logo must be used on the back cover or back side.

If you would like to develop a poster template, please contact the Graphics Team (graphics@mnsu.edu) in Printing & Photocopying Services at 507-389-1181.

Copy

Wherever appropriate, the University theme of "Big ideas. Real-world thinking." that is captured by the University's vision, should be incorporated into copy.

Text for publications should preferably be set in the Futura font. If that is unavailable, use Arial or a similar san serif font. The Trajan font is reserved exclusively for the University's vertical and horizontal logos. Fonts that are nearly identical or quite similar to Trajan (such as Minion) should also not be used.

All publications copy should follow the Associated Press Style Guide.

Photographs

Photographs can be downloaded from the University's Image Library for use in print and electronic communications. Clients should look there first for images. If a second choice is needed:

  • Contact Integrated Marketing at 507-389-6981 to see additional images.
  • Use stock photos selected by Graphics Team designers in Printing & Photocopying Services through their stock photo subscriptions.
  • The use of clip art is not advised. Market research shows that images of our campus and its people are more persuasive to our target audiences.

It is critical that all members of the Minnesota State Mankato community respect and follow all copyright and trademark laws and have permission to use any images, information or other original works in their materials. Be sure to either purchase rights to, [PDF] establish the fair use of (42 KiB), or otherwise obtain approval from the copyright or trademark owner(s) prior to using resources obtained outside the University.

Required Statements

By law, the following Requred Statements must appear on all publications, with capitalization and punctuation as shown below and with department name and contact information inserted accordingly.

Required statements must be readable; the following specifications are intended to maintain that readability on all publications:

• The type size must be no less than 6 point.

• The type must be set in Futura or Arial, regular or bold only (no light versions).

• Use 100 percent solid color in high contrast to any background color present (for example, black on white or white on black); do not use screens or a percentage of a color. Avoid low contrast colors like black on purple or white on gold.

A member of the Minnesota State Colleges and Universities System and an Affirmative Action/Equal Opportunity University.

This document is available in alternative format to individuals with disabilities by calling
[insert Department or Office Name] at 507-389-_ _ _ _ (V), 800-627-3529 or 711 (MRS/TTY).

Event invitations and publications must use the following statement (which includes the second sentence from above):

Individuals with a disability who need a reasonable accommodation to participate in this event, please contact [insert Department or Office Name] at 507-389-_ _ _ _ (V), 800-627-3529 or 711 (MRS/TTY) at least ____ days prior to the event. This document is available in alternative format to individuals with disabilities by calling the above numbers.