Understanding AudiencesPage address: https://www.mnsu.edu/website/personas.html
Guide to understanding audiences and personas
Training session 2 materials:
We need to understand our audiences so we can cater to their needs.
Our primary goal: understand the site user’s frame of mind.
Personas: Personas are fictional representations of website audiences. They help us to keep our site users in mind and guide the discussion around content creation.
The idea: personas help guide us in the right general direction. They are not law and they are not perfect, but they are a representative we can rely on to help gut check decisions.
How do we put ourselves in the end-user’s shoes?
Questions to consider when crafting or reviewing content:
- What persona am I writing for?
- How old are they?
- Where do they live?
- What do they do? (work full time, high school student, stay-at-home mom?)
- What is this site visitor’s current mindset or scenario?
- Why is this site visitor looking at your website?
- What is this site visitor’s primary motivation?
- Who or what influences their decisions?
- Other university websites? Third party ranking websites?
- Parents, family, friends, or teachers? Business associates or competitors?
- What goals does this site visitor have?
- Want to attend school close to home, but not too close?
- Want to go back to school to complete a degree as a working adult?
- Want to find the best school for son or daughter without breaking the bank?
- What information does this site visitor need in order to reach their goals?
- What fears does this site visitor have?
- Do they fear not getting a job after graduation?
- Is the cost of education a pain point?
- How can we address their fears?