Writing for the WebPage address: https://www.mnsu.edu/website/webcontent.html
Guide to writing content for the web
Training session 1 materials:
We need to write content in a way that is quickly and easily digested by our website visitors.
Our primary goal: write content that is easy to scan.
Attention span: Website visitors have a short attention span and want to find answers to their specific questions very quickly without a lot of reading.
Book vs. Notecards: create information chunks instead of long or complex descriptions.
How do we write content for scanners?
Questions to consider when crafting or reviewing content:
- What keywords are most relevant?
- What 3-5 words would site visitors use to search for this content?
- Am I using these keywords in headings?
- Can I use fewer words to say the same thing?
- Have I eliminated all adjectives and adverbs?
- Am I using mostly simple sentences?
- Can I simplify my sentences?
- Can I use simpler words?
- Am I using jargon or technical terms?
- Am I using clichés?
- Is there a simpler version of a word?
- Am I being redundant?
- Do my paragraphs consist of 3 sentences or less?
- Are my sections short and clearly labeled with headings?
- Do my headings use a parallel structure?
- Do my sections consist of 3 paragraphs or less?
- Do my headings provide strong context?
- Am I using lists when possible?