Business: Marketing Transfer Pathway

The Marketing program advances students’ understanding and practice of marketing and international business. It prepares students for positions in retail management, industrial sales, promotion, marketing research, or marketing management.

Academic Advising

 

3rd Year/Fall Semester

Course No.	Course Name	Credits
MATH 130	Finite Math & Intro to Calculus	4
BUS 295	Professional Preparation for Business Careers	2
MRKT 316	Consumer Behavior	3
IBUS 380	Principles of International Business	3
Gen Ed XXX	Goal to be determined based on what is transferred	3
Semester Credits Total		15

Notes: One Gen. Ed. course should also be writing intensive.

3rd Year / Spring Semester

Course No.	Course Name	Credits
MRKT 312	Professional Selling	3
MRKT 317	Product & Pricing Strategy	3
MRKT 318	Integrating Marketing & Communication	3
FINA 362	Business Finance	3
Gen Ed XXX	Goal to be determined based on what is transferred	3
Semester Credits Total		15

4th Year / Fall Semester

Course No.	Course Name	Credits
MGMT 300	Intro. to MIS	3
MRKT 339	Distribution Strategy	3
MGMT 346	Production & Operations Management	3
MRKT 4XX	Marketing Elective	3
Gen Ed XXX	Goal to be determined based on what is transferred	3
Semester Credits Total		15

4th Year / Spring Semester

Course No.	Course Name	Credits
MRKT 324	Marketing Research & Analysis	3
MRKT 490	Marketing Management	3
MGMT 481	Business Policy & Strategy	3
MRKT 4XX	Marketing Elective Required for Major	3
Gen Ed or Elective XXX	Gen. Ed. If needed or elective to reach 120 for graduation	3
Semester Credits Total		15

Award: BS

Degree: Marketing

Total Credits: 60