Public Relations (BS)


Public relations professionals are employed in a wide range of public and private sector positions requiring the skills of persuasive communication in diverse settings. 

Catalog Year



Bachelor of Science

Major Credits


Total Credits




Career Cluster

Arts, Audio/Video, Technology, and Communications

Program Requirements

Required General Education

Nature, functions, responsibilities and effects of the media in contemporary society.

Prerequisites: none

Goal Areas: GE-09

Diverse Cultures: Purple

Major Common Core

Basic techniques of gathering information and writing readable and accurate media stories.

Prerequisites: none

Survey of current practices and problems in the field of public relations. Emphasizes successful case histories and planning techniques.

Prerequisites: none

An introduction to the theory and practice of conducting research in communication and media.

Prerequisites: none

This course is divided into two sections. First, the class explores ethical parameters involved in communication from a variety of social, cultural, and disciplinary perspectives. Second, the class investigates historic and contemporary standards and issues involving freedom of speech and press.

Prerequisites: none

Crisis Communication is an integral part of public relations. A crisis communications strategy is critical for organizations of every size. This course examines crisis typologies, theoretical approaches and applications, and crisis management and communication strategies.

Prerequisites: none

Major Restricted Electives

Choose 16 Credit(s).

Designed to help students improve oral communication skills in the workplace. The emphasis is on the preparation and presentation of public messages in formats commonly used in business and professional settings. Listening as an oral communication skill in the workplace will be explored, as will the role of intercultural communication in the workplace. Individual speeches, group presentations, and interviews are the major presentations.

Prerequisites: none

Creation of photo, audio, video, and written content for multi-platform distribution. Includes critical consideration and application of content creation tools, social media management tools, and legal and ethical issues.

Prerequisites: none

Instruction in the fundamental concepts, terminology, techniques and applications of digital imaging in mass communication. Development of the basic skills necessary to design, create, manage and distribute photographic and video digital images in mass communication.

Prerequisites: none

Addresses the principles and practices of advertising, emphasizing creative media strategies; strategic decision-making; and historical, social, legal, and economic influences. Students will research and develop an advertising implementation plan.

Prerequisites: none

A focus on the theory and practice of developing advocacy campaigns. Topics include audience research, message creation, message distribution, network analysis, and campaign effectiveness.

Prerequisites: none

This course is designed to develop an understanding of communication studies in the organizational context. The course will aid each individual in working more effectively within any type of organization through exposure to major theories and works in the area of organizational communication.

Prerequisites: none

A critical analysis of contemporary social movement discourse and the means for advocacy by a movement. We examine communication theories, issues, trends, social movement processes, advocacy strategies, and how it all ties back into the field of contemporary communication studies.

Prerequisites: none

Practical skill in the development of public relations writing including news releases, brochures, public service announcements, pitch letters, annual reports.

Prerequisites: none

A course designed for students who have a general interest in communication studies. Content of each special topics course will be different. May be retaken for credit.

Prerequisites: none

This course focuses on the theory and criticism of mass communication in global contexts. It trains students to analyze and evaluate global media in cultural contexts toward becoming media literate consumers and producers. Course is taught in English.

Prerequisites: none

Special interest courses devoted to specific topics within health communication. Topics vary, and course may be retaken for credit under different topic headings.

Prerequisites: none


Required Minor: Yes. Any.


Double-Counting Credits: Students may not double-count courses between majors or minors in the department of Communication and Media.

COMM 110 and COMM 221W may be taken concurrently with department permission.

COMM 498 and COMM 499 Limits: Students may apply no more than 8 credits of COMM 498 and 4 credits of COMM 499 to fulfillment of a major. Additional credits may be applied for graduation requirements.

Internship Requirements (COMM 497, COMM 498): In compliance with federal policy, standard expectations are 45 hours of on-site internship experience for each credit hour earned.

P/N Grading: Total credits in the department must not exceed 25 percent P/N for a major.