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MarketingCredits
Curricular Practical Training: Co-Operative Experience is a zero-credit full-time practical training experience for one summer and an adjacent fall or spring term. Special rules apply to preserve full-time student status. Please contact an advisor in your program for complete information.
- Prerequisites:
- Permission of the Chairperson of the department; co-op contract; other prerequisites may also apply.
A broad examination of the techniques employed in business-to-business marketing. Topics include organizational buying, buyer-seller relationships and industrial marketing mix development.
- Prerequisites:
- MRKT 210
- Programs:
The study of marketing at the retail level, including the organization, operations, methods, policies, and problems of retail establishments in satisfying consumers.
- Prerequisites:
- MRKT 210
- Programs:
This course is an examination of the role of digital technology, such as the Internet and social media platforms, in contemporary marketing strategy and its impact on business decision making and consumer behavior.
- Prerequisites:
- MRKT 210
- Programs:
This course involves studying the role of the general sales manager, the functions of sales management within overall marketing strategy, and the development of analytical decision skills necessary to plan, manage, and control the sales force.
- Prerequisites:
- MRKT 210
- Programs:
Students will apply advanced professional selling concepts to multiple sales environments. Students will have opportunities to improve upon their communication, analytical/ problem solving skills and selling techniques through role-plays, case studies, technology tools and interactions with sales professionals.
- Prerequisites:
- MRKT 210, MRKT 312
- Programs:
This course takes a managerial approach to analyzing marketing decision making in multinational market situations.
- Prerequisites:
- MRKT 210
- Programs:
This course examines how organizations capitalize on social media and takes advantage of the consumer-to-consumer interactions in order to support their marketing efforts. Students will get hands-on experience creating comprehensive social media strategies for active brands.
- Prerequisites:
- MRKT 210
- Programs:
Topics covered are specialized topics not covered in other courses and will be announced.
- Prerequisites:
- MRKT 210
- Programs:
This course should be the last marketing class taken, since it involves comprehensive marketing strategy development, integrating all dimensions of the marketing offering, and utilizing marketing information systems for top-level control and decision making.
- Prerequisites:
- MRKT 316, MRKT 317, and MRKT 318. MRKT 210 or MRKT 310. MRKT 339 or MRKT 341
- Programs:
Study tours are led by Minnesota State University, Mankato faculty and provide students with opportunities to visit companies and attend lectures by renowed experts from key sectors of economy, government, and business.
- Programs:
Individual, supervised work experience in a sales organization. Takenfor grade only. Approval by Internship Coordinator.
- Prerequisites:
- MRKT 210, MRKT 312
- Programs:
Individual, supervised experience in a business firm or government agency. Taken for P/N only.
- Prerequisites:
- MRKT 210
Individual, supervised experience in a business firm or government agency. Taken for grade only.
- Prerequisites:
- MRKT 210
- Programs:
Individual study of special topics.
- Prerequisites:
- Consent
S Prerequisite: consent of instructor
F Prerequisite: consent of instructor
Master in AccountingCredits
The theoretical structure underlying financial accounting will be discussed. The relationship of accounting theory to basic financial statements and standard setting will be analyzed. Case analysis will require research in accounting standards and application of those standards to various situations.
- Programs:
This course provides in-depth coverage of contemporary tools and techniques available for analyzing financial statements and other relevant data to derive measurements and relationships useful in decision making.
- Programs:
This course examines accounting rules and regulations for governmental and not-for-profit entities.
- Programs:
The course provides an overview of organizing, financing and managing corporations, risk management, bankruptcy and foreclosure. SEC oversight of publicly traded securities, insider trading restrictions, and liability issues are also examined. Professional and ethical responsibilities of accountants are discussed.
- Programs:
This course addresses specialized topics in accounting, auditing, or taxation. Topics will vary by semester.
- Programs:
This course examines the audit of investments, equity, estimates, going concern issues, and other advanced topics related to the audit of financial statements. The course also covers non-audit services such as compilations, SSARS reviews, and agreed upon procedures engagements.
- Programs:
This course examines the principles and methodology of fraud detection and deterrence. Topics include skimming, cash larceny, check tampering, register disbursement schemes, billing schemes, payroll and expense reimbursement schemes, non-cash misappropriations, corruption, fraudulent financial statements, and interviewing witnesses.
- Programs:
This course is designed for those interested in financial auditing. The course focuses on the processes involved in information technology (IT) auditing, from planning an IT audit to auditing controls. Topics include general controls, application controls, and audit technology applications. Auditing standards and frameworks, including the COSO and COBIT frameworks, are examined. The approach to performing a SOX audit for the IT infrastructure that supports key financial applications is discussed.
- Programs: