Business: Marketing Transfer Pathway
The Marketing program advances students’ understanding and practice of marketing and international business. It prepares students for positions in retail management, industrial sales, promotion, marketing research, or marketing management.
Academic Advising
3rd Year/Fall Semester
Course No. |
Course Name |
Credits |
MATH 130 |
Finite Math & Intro to Calculus |
4 |
BUS 295 |
Professional Preparation for Business Careers |
2 |
MRKT 316 |
Consumer Behavior |
3 |
IBUS 380 |
Principles of International Business |
3 |
Gen Ed XXX |
Goal to be determined based on what is transferred |
3 |
Semester Credits Total |
15 |
3rd Year / Spring Semester
Course No. |
Course Name |
Credits |
MRKT 312 |
Professional Selling |
3 |
MRKT 317 |
Product & Pricing Strategy |
3 |
MRKT 318 |
Integrating Marketing & Communication |
3 |
FINA 362 |
Business Finance |
3 |
Gen Ed XXX |
Goal to be determined based on what is transferred |
3 |
Semester Credits Total |
15 |
4th Year / Fall Semester
Course No. |
Course Name |
Credits |
MGMT 300 |
Intro. to MIS |
3 |
MRKT 339 |
Distribution Strategy |
3 |
MGMT 346 |
Production & Operations Management |
3 |
MRKT 4XX |
Marketing Elective |
3 |
Gen Ed XXX |
Goal to be determined based on what is transferred |
3 |
Semester Credits Total |
15 |
4th Year / Spring Semester
Course No. |
Course Name |
Credits |
MRKT 324 |
Marketing Research & Analysis |
3 |
MRKT 490 |
Marketing Management |
3 |
MGMT 481 |
Business Policy & Strategy |
3 |
MRKT 4XX |
Marketing Elective Required for Major |
3 |
Gen Ed or Elective XXX |
Gen. Ed. If needed or elective to reach 120 for graduation |
3 |
Semester Credits Total |
15 |
Award: BS
|
Degree: Marketing
|
Total Credits: 60
|