Business: Marketing Transfer Pathway

The Marketing program advances students’ understanding and practice of marketing and international business. It prepares students for positions in retail management, industrial sales, promotion, marketing research, or marketing management.

Academic Advising

 

3rd Year/Fall Semester

Course No. Course Name Credits
MATH 130 Finite Math & Intro to Calculus 4
BUS 295 Professional Preparation for Business Careers 2
MRKT 316 Consumer Behavior 3
IBUS 380 Principles of International Business 3
Gen Ed XXX Goal to be determined based on what is transferred 3
Semester Credits Total 15

Notes:

  • One Gen. Ed. course should also be writing intensive.

3rd Year / Spring Semester

Course No. Course Name Credits
MRKT 312 Professional Selling 3
MRKT 317 Product & Pricing Strategy 3
MRKT 318 Integrating Marketing & Communication 3
FINA 362 Business Finance 3
Gen Ed XXX Goal to be determined based on what is transferred 3
Semester Credits Total 15

4th Year / Fall Semester

Course No. Course Name Credits
MGMT 300 Intro. to MIS 3
MRKT 339 Distribution Strategy 3
MGMT 346 Production & Operations Management 3
MRKT 4XX Marketing Elective 3
Gen Ed XXX Goal to be determined based on what is transferred 3
Semester Credits Total 15

4th Year / Spring Semester

Course No. Course Name Credits
MRKT 324 Marketing Research & Analysis 3
MRKT 490 Marketing Management 3
MGMT 481 Business Policy & Strategy 3
MRKT 4XX Marketing Elective Required for Major 3
Gen Ed or Elective XXX Gen. Ed. If needed or elective to reach 120 for graduation 3
Semester Credits Total 15

Award: BS

Degree: Marketing

Total Credits: 60