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Minnesota State University, Mankato
Minnesota State University, Mankato

Training Resources

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Training goals

  1. Access/enrollment: All web editors have access to a D2L course, "Developing Effective Website Content." If you will be working to transition your website to the new content management system, please ask to be enrolled in this course by sending a request to or
  2. Writing considerations: understand how to write content that is easy to scan.
  3. Audience considerations: gain a deeper understanding of external audiences and their needs.
  4. Technology considerations: understand how to use the website planning tool to prepare web content for import into the new website platform.

Writing considerations

Developing content for scanners

  • Attention spans of website visitors are very short.
  • Website users want to find answers quickly.
  • Utilize headings, short paragraphs, and lists.
  • Write in simple sentences.
  • Think note cards vs. novels.

Audience Considerations

Understanding external audiences

  • Consider who your external audience is and where they are in life.
  • Consider audience needs, wants and goals.
  • Consider the words your audiences use, and speak their language.
  • Incorporate task-related keywords into headings, links and lists.
  • Consider questions that are often asked and ensure they are addressed in an obvious way on the website.

Technology considerations

Introducing the transition process

  • Utilize an intermediate online software system (the website planning tool) for easy import into the new website platform.
  • Gain a strong understanding of how to author content in the website planning tool.
  • Discuss how to use alternative text on images and why it is important.
  • Learn how to strategically pick and incorporate keywords.
  • Understand navigation best practices and develop navigation proposals.